the people have the power
TWO ARENAS . ONE VOICE
As part of the BBFA platform, the People’s Choice Awards celebrate the artistry shaping beauty and fashion across our screens, shelves, and soundscapes. This is where YOU step in – not just to watch, but to decide the creators who leave a mark.
Two arenas. One purpose: To spotlight excellence.
VOTING ARENA ONE: CELEBRITY-OWNED BEAUTY BRANDS
Beauty with influence—led by names you know, judged by results you trust.
Enter The Celebrity Edit (arena one) to vote for the celebrity-owned beauty brands that have earned your loyalty and raised the bar.
VOTING CATEGORIES:
Best Skincare Brand
Best Cosmetics Brand
Best Body Care
VOTING ARENA TWO: BEAUTY & FASHION MUSIC VIDEO AWARDS
This award celebrates the talent behind the talent, the creatives turning concepts into culture and styling into storytelling.
From makeup artists to designers, hairstylists to fashion directors, these visionaries define how African music looks – and how the world sees it.
Enter the Architects of Wow! (arena two) to vote for the professionals behind your favourite music video looks and styles from the artists you love to watch and listen to!
FEMALE ARTIST CATEGORIES
Best Makeup Artistry in a Music Video
Best Hair Styling in a Music Video
Best Fashion Styling in a Music Video
MALE ARTIST CATEGORIES
Best Hair Styling in a Music Video
Includes beard sculpting, clean-ups, or standout facial grooming aesthetics.
Best Fashion & Accessory Styling in a Music Video
For standout styling of fashion accessories – chains, eyewear, watches, rings, footwear, etc.
CULTURE & CREATIVE DIRECTION
Best Overall Music Video
Recognising work that blends fashion and visual art to reflect identity, heritage, or innovation
also fashion and grooming tied to cultural significance, modernised or preserved.